Privacy Policy

Last Updated: March 1, 2026

1. Who We Are

Cash4Rides ("Company," "we," "us," or "our") operates the website cash4rides.com and all related subdomains, landing pages, and digital properties (collectively, the "Site"). We are a lead generation, vehicle acquisition facilitation, and data services company. We connect individuals seeking to sell their vehicles with potential buyers, dealers, junkyards, and affiliated purchasing partners, and we engage in the collection, processing, storage, use, sale, and transfer of personal data as a core part of our business operations.

2. Scope of This Policy

This Privacy Policy applies to all information collected through the Site, through any form submission, through telephone or text communications initiated by or with the Company, through cookies and tracking technologies, through third-party data sources, and through any other interaction you have with the Company. This policy applies regardless of whether you complete a transaction with us.

3. Information We Collect

We collect a broad range of personal and non-personal information, including but not limited to:

• Identity Information: Full name, date of birth, government-issued ID details when applicable
• Contact Information: Phone number, email address, physical address, ZIP code
• Vehicle Information: Year, make, model, trim, mileage, VIN, condition, title status, accident history, photos, and any other vehicle details you provide
• Financial Information: General information about your financial intent or expectations relating to the vehicle sale (e.g., how you intend to use proceeds)
• Device & Technical Data: IP address, browser type and version, operating system, device identifiers, screen resolution, referring URLs, and hardware information
• Behavioral Data: Pages visited, time on site, clicks, scroll depth, form interactions, exit intent signals, session recordings, heatmap data, and other behavioral metrics
• Location Data: Approximate and precise geolocation data derived from your IP address or device settings
• Communication Data: The content of any calls, texts, emails, or chat messages between you and the Company, including call recordings
• Cookie & Tracking Data: Data collected through cookies, pixels, tags, beacons, and similar technologies as described in Section 7
• Inferred Data: Information inferred or derived about you based on your behavior, demographics, or other data points, including propensity scores and lead quality scores
• Third-Party Data: Information about you obtained from third-party data providers, lead sources, public records, and data enrichment services
• Partial Submission Data: Information entered into any form on the Site, even if the form is not completed or submitted

4. How We Collect Information

We collect information through the following methods:

• Directly from you when you submit any form, call or text our number, or otherwise communicate with us
• Automatically through cookies, pixels, tracking tags, session recording software, and analytics tools when you visit the Site
• From third-party data providers, data brokers, lead aggregators, and marketing platforms
• From call tracking software that may record and transcribe phone calls and text messages
• From advertising platforms including Google Ads and Meta (Facebook) that share audience and behavioral data with us
• Through partial form capture technology that records data entered into forms even if the form is not submitted

5. How We Use Your Information

We use the information we collect for the following purposes, without limitation:

• To contact you about your vehicle and facilitate potential purchase offers
• To match your information with Buyers, dealers, junkyards, and affiliated purchasing partners
• To sell, license, rent, transfer, or otherwise monetize your personal information as described in Section 6
• To build and maintain audience profiles for advertising and remarketing purposes
• To improve our website, conversion funnels, marketing campaigns, and services
• To conduct analytics, A/B testing, and performance measurement
• To send you marketing, promotional, and transactional communications
• To comply with applicable laws and enforce our agreements
• To detect and prevent fraud, abuse, or other harmful activity
• To train, develop, and improve internal models, algorithms, and lead scoring systems
• For any other lawful business purpose at the Company's sole discretion

6. Sale, Sharing & Transfer of Your Information

WE SELL YOUR PERSONAL INFORMATION. BY SUBMITTING ANY FORM OR PROVIDING ANY INFORMATION ON THIS SITE, YOU EXPRESSLY CONSENT TO THE SALE, LICENSING, TRANSFER, AND BROAD SHARING OF YOUR PERSONAL DATA.

Your information — including your name, phone number, email address, vehicle details, and any other data you provide — may be sold, rented, licensed, shared, or otherwise transferred to any or all of the following categories of recipients:

• Vehicle buyers, dealerships, auto auctions, and junk car purchasers
• Lead aggregators, lead marketplaces, and lead resellers
• Automotive marketing companies and service providers
• Insurance, warranty, financing, and financial product providers
• Data brokers and data enrichment companies
• Advertising networks and demand-side platforms
• Affiliated and related business entities
• Any other third party that the Company determines may have a legitimate interest in your information

Third parties that receive your information may contact you by phone, text, email, or mail for any lawful purpose. The Company is not responsible for the communications, practices, offers, or conduct of any third party that receives your information. Once your information is transferred to a third party, that party's own privacy practices govern their use of your data.

We do not limit the number of parties to whom we may sell or share your data, and we do not guarantee that such parties will handle your data in any particular manner.

7. Cookies, Tracking, Remarketing & Analytics

We use a comprehensive suite of cookies and third-party tracking technologies on the Site. By using the Site you consent to all such tracking. These technologies include:

• Google Tag Manager & Google Analytics: We track all user interactions, sessions, conversions, and behavioral data. Google processes this data in accordance with its own privacy policies.
• Google Ads Remarketing: We serve targeted ads to prior visitors across Google's display network, YouTube, Gmail, and partner sites. We build custom and lookalike audiences from Site visitor data. You may manage ad preferences at adssettings.google.com.
• Meta (Facebook) Pixel & Remarketing: We install the Meta Pixel to track visitor behavior, build custom audiences, and serve remarketing ads across Facebook, Instagram, and Meta's partner network. Data is shared with Meta Platforms, Inc.
• WhatConverts & Call Tracking: We use call tracking software that assigns dynamic tracking phone numbers to visitors, records inbound calls and texts, transcribes call content, and associates lead activity with advertising campaigns and keywords.
• Session Recording & Heatmap Tools: We may use session recording and heatmap software that captures your mouse movements, clicks, scrolling behavior, and keystrokes on the Site, including data entered into forms.
• Partial Form Capture: We use technology that captures data you enter into forms on the Site even if you do not complete or submit the form. This data is stored and may be used for follow-up and marketing purposes.
• Other Technologies: We may deploy additional pixels, tags, scripts, SDKs, beacons, and tracking technologies from advertising, analytics, and marketing vendors at any time without prior notice.

Cookies are small data files stored on your device. You may disable cookies through your browser settings, though this may impair Site functionality. By continuing to use the Site after being presented with this notice, you consent to all tracking technologies described above including remarketing, behavioral profiling, and cross-site tracking.

8. Call & Text Recording

All telephone calls and text message exchanges with the Company may be recorded, monitored, transcribed, and stored for quality assurance, training, marketing, and business purposes. By calling or texting any number associated with Cash4Rides, you consent to such recording and transcription. Recorded calls and transcripts may be shared with third parties as described in Section 6.

9. Data Storage & Retention

We store your personal information indefinitely, or for as long as we determine is necessary for our business purposes, whichever is longer. We do not commit to any specific data retention period. Data that has been sold, licensed, or shared with third parties is subject to those parties' own retention practices, which we do not control and for which we bear no responsibility.

We store data on servers that may be located in the United States or in other countries. By using the Site, you consent to the transfer of your data to any jurisdiction in which we or our service providers operate.

10. Data Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security. In the event of a data breach, we will comply with applicable notification requirements but shall not be liable for any damages resulting from unauthorized access to your data.

11. Children's Privacy

The Site is not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected information from a minor, please contact us and we will take steps to delete it promptly.

12. Your Rights & Opt-Out

Depending on your state of residence, you may have rights regarding your personal data, including rights to access, correct, delete, or opt out of the sale of your personal information. To exercise any such rights, contact us at privacy@cash4rides.com.

California Residents (CCPA/CPRA): You have the right to know what personal information we collect and how it is used, the right to delete your personal information, the right to opt out of the sale of your personal information, and the right to non-discrimination for exercising your rights. To opt out of the sale of your data, contact us at the email above.

Pennsylvania Residents: Pennsylvania's data protection framework may provide additional rights. Contact us to inquire about your specific rights under applicable Pennsylvania law.

Please note: exercising your opt-out rights applies only prospectively. We are not obligated to retrieve or destroy data already sold or transferred to third parties prior to your opt-out request, and we bear no liability for the continued use of your data by parties who received it prior to opt-out.

13. Third-Party Links & Services

The Site may contain links to third-party websites, services, or resources. We are not responsible for the privacy practices, content, or security of any third-party site. Links do not constitute endorsement. We encourage you to review the privacy policies of any third party before providing them with your information.

14. Do Not Track

The Site does not respond to Do Not Track ("DNT") signals from browsers. We track user activity as described in this policy regardless of any DNT settings on your device.

15. Changes to This Policy

We reserve the right to update, modify, or replace this Privacy Policy at any time in our sole discretion, without prior notice. Changes are effective immediately upon posting to this page. Your continued use of the Site after any changes constitutes your unconditional acceptance of the updated policy. It is your responsibility to review this policy periodically.

16. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE COMPANY SHALL NOT BE LIABLE FOR ANY DAMAGES, LOSSES, OR CLAIMS ARISING OUT OF OR RELATED TO THE COLLECTION, USE, STORAGE, SHARING, SALE, OR TRANSFER OF YOUR PERSONAL INFORMATION, INCLUDING BUT NOT LIMITED TO ANY UNAUTHORIZED ACCESS TO OR DISCLOSURE OF YOUR DATA BY THIRD PARTIES. YOUR SOLE REMEDY FOR ANY DISSATISFACTION WITH OUR DATA PRACTICES IS TO CEASE USING THE SITE AND TO SUBMIT AN OPT-OUT REQUEST AS DESCRIBED IN SECTION 12.

17. Governing Law

This Privacy Policy is governed by the laws of the Commonwealth of Pennsylvania, without regard to conflict of law provisions. Any disputes relating to this policy shall be resolved in accordance with the dispute resolution provisions set forth in our Terms of Service.

18. Contact Us

For questions, requests, or concerns regarding this Privacy Policy, contact us at:
privacy@cash4rides.com
Cash4Rides | cash4rides.com